4 Amazing Landing Page Examples – Forbes Advisor – Technologist

A landing page is a web page that persuades users to take a specific action. A visitor lands on a landing page when they click a header or link from search results, a home page, an email or an ad from social media. A landing page aims to capture leads, promote a product or service or encourage a specific action such as getting a quote, downloading a guide, signing up or making a purchase. It typically contains a lead form, which asks visitors for their contact information in exchange for something of value, such as an offer or a resource.

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You need a landing page to introduce your brand and value to target customers by showing them how your offerings will benefit them. In addition, landing pages help you capture visitor information, provide a focused and optimized visitor experience and thus help improve your conversion rate.

With a landing page, you can offer potential customers a resource, such as a webinar sign-up or an e-book, in exchange for their contact information, which will help you generate leads and pull prospects into the customer funnel. A landing page also targets each customer segment, showing relevant content and increasing your lead generation and conversion rate.

According to Unbounce, a landing page’s average conversion rate is 9.7%, meaning that only one out of 10 visitors who reach a landing page complete an action, whether that’s downloading an e-book, buying a product or starting a free trial. So, what can you do to minimize your bounce rate and enhance conversion?

• Use engaging headlines and well-crafted copy: Use headlines and subheads to make your page easy to scan and speak directly to visitors, using “you” and “your.” Ensure headlines are direct and your copy is precise to highlight your business’s value proposition.
• Include visuals that emphasize your value: When creating a landing page, make sure to include high-quality images and videos to give visitors a clear picture of your offering and what they can expect to gain.
• Write a compelling call to action (CTA): Include one or more clear call-to-action buttons that tell visitors what you want them to do—and place the buttons visibly on the page, especially above the fold, so they see it once they land on the page. Then, leverage action-oriented words such as “Sign up,” “Get Started,” “Download,” “Start free trial,” “See live demo,” “Get a free audit” and “Register Now” to prompt visitors to make a move.
• Embed a lead capture form: To generate leads from your landing page visitors, include a lead capture form that collects the necessary information for your sales team. While you can ask for as much information as you want, we recommend you use forms with fewer fields, such as their first name and email address or phone number, to increase their completion rate.
• Add social proof: Include reviews from direct users, testimonials from companies, customer logos and industry badges and awards and accreditations on your landing page to show your business or product’s popularity and highlight its quality. That will help you build credibility and convince website visitors to try your products or services.
• Optimize for organic search: Landing pages can contribute to organic traffic, so optimize your content, from the headline to the subheads and text. That way, whenever someone searches for a keyword or phrase on a search engine, they will find your landing page.
• Make your page responsive: Design your website to make your landing pages responsive to different viewing experiences, so that whether a visitor lands on your page from a mobile device or their desktop, they have no issues viewing your content. You can use any of the best website builders to design mobile-optimized landing pages.
• Test and refine your landing pages: Run regular tests on your landing pages and experiment with various content. Performing data analytics and conducting A/B or heat map tests to see how visitors interact with your landing pages will help you refine them to be more effective.

What makes an effective landing page depends on your website type. Still, looking at some landing page examples from different industries and stages is helpful. We’ll show you a few of the best landing page examples you’ll find online today. While we don’t have access to the analytics results for these landing pages, they follow the best practices and stand out in their industries.

Netflix

One of the best landing page examples is Netflix’s sign-up page. The landing page immediately shows visitors the video streaming platform’s offering and uses a clear call to action (CTA), “Get Started” to ask visitors to create an account or restart a paused membership.

Why it’s effective:

A few things that make this landing page stand out are:

• The headline: “Unlimited movies, TV shows, and more” captures the visitor’s attention.
• Its one-field form: Asking only for an email when visitors click the CTA button encourages visitors to “get started” and makes it easy.
  The note above the sign-up form: It reassures visitors that signing up is risk-free since they can cancel your subscription anytime.
• Compelling copy: The texts are concise, telling visitors what they’ll gain by signing up on Netflix instead of listing out its features.
• Clarity: The drop-down FAQ at the bottom of the landing page addresses common questions and clears any doubts about signing up.
• Relevant CTA: There’s another sign-up form at the bottom of the page, prompting visitors to sign up, which makes it easy to sign up without having to scroll back up.

DoorDash

The popular food and delivery platform created this landing page to encourage visitors to sign up as “Dashers” delivering food. The landing page tells visitors they can make a lot of money from food delivery, including tips and promotions, and become their own boss by setting their own work schedule.

Why it’s effective:

While this landing page lacks social proof, here’s how it works to get visitors to take action:

• Strong headlines: The headline and subheads dig into the pain points of prospective delivery persons and show them what they will get from DoorDash.
• Valuable copy: The copy gives visitors all the details they need for the eligibility requirements, gear and equipment, the sign-up process and payment methods without using too many words.
• CTA: The sign-up form is straightforward, only requiring basic information—zip code, email address and phone number.
  Visuals: Images show Dashers doing their work, including going to their destination, walking, riding a bicycle and entering a car.

Grammarly

Grammarly offers different pricing plans to enhance your communication. This landing page focuses on getting visitors to sign up for its enterprise offering, Grammarly Business.

Why it’s effective:

• Strong headline: Its “AI Your Business Can Run With” headline utilizes a recent and popular pain point for businesses. It shows visitors that they can leverage Grammarly Business to grow their businesses.
• Social proof: The landing page reveals not just the number of businesses using Grammarly Business but it lists specific businesses and includes quotes from users alongside their photos, making it easier to trust Grammarly.
• Strong copy: It shows you how Grammarly Business features can benefit the visitor’s organization and allow them to integrate with other software, keep data secure and enable user control. The page also leads visitors to a case study, a self-guided tour and more resources to convince them to use Grammarly Business.
• Multiple CTAs: The landing page has a button that prompts visitors to sign up for Grammarly Business and another one that allows visitors to schedule a demo if they need more convincing on how Grammarly Business works and how it can benefit their business.

Mailchimp

Mailchimp’s “explore marketing automation” landing page describes how the software’s marketing features can automate the entire customer journey and boost customer retention.

• Attractive images and designs: The landing page uses a brightly colored theme and includes screenshots of what the software looks like, making it delightful to scroll through while presenting relevant information.
• Concise copy: The landing page shows its plans and their benefits in a few words and reveals a free trial opportunity. It also leads visitors to more landing pages with articles that describe how marketing can promote your business. There are also FAQs on marketing and how to use Mailchimp for marketing.
• CTA placement: There are four call-to-action buttons. Starting with a CTA above the fold, this landing page uses “Get Started” and “Start free trial” located at different points to get visitors to start using the software.
• Social proof: Visitors see how many customers the software has helped, as well as a testimonial from a customer and a case study.

A landing page is a web page that a visitor lands on when clicking on a link from search results, social media or elsewhere. The landing page is designed to persuade visitors to take some kind of action, such as subscribing to an email list or making a purchase. A well-designed landing page makes a difference in boosting not only brand awareness but conversion rates.